This Valentine's Day spread the love! Consider turning your recycling pink with a donation to the Pink Lemonade Project!

Perhaps you've seen the pink recycling truck on its route around east Vancouver? The one-of-a-kind truck joined the fleet in August 2017 as part of the Turn Clark County Pink campaign by Waste Connections and the Pink Lemonade Project.

The campaign was inspired by a relative of Waste Connection's executive, Rob Nielsen. Rob's sister-in-law, Deedra Rosamond, passed away at age 35 after a long battle with stage 4 breast cancer. It was one of Deedra's final wishes for her family to continue to support a local breast cancer charity. Her struggle inspired Rob and his wife, Desiree, to help make the pink cart project a reality, now known among Waste Connection staff as Deedra's Dream.

Josy Wright, Waste Connections Waste Reduction Department Manager, said, "The employees love driving the pink truck. It gets a lot of attention." When residents stop to talk to the driver, he gives them a flyer about the program.

Residents of Clark County can order a pink recycling cart for a minimum donation of $100 through the Pink Cart program, and Waste Connections will replace their blue cart with a 95- or 65-gallon pink recycling cart. All proceeds go directly to the Pink Lemonade Project to "educate, empower, and support those affected by breast cancer." Since the start of the program in 2012, nearly $97,000 has been donated to the Pink Lemonade Project.

Order a Pink Cart at